Monday, 4 July 2011

Maxi Not

Whenever the sun comes out, I am afraid to venture out on to the streets to face my arch enemy..the maxi dress. This length, once reserved for the red carpets and wedding dresses has firmly establish itself as ubiquitous daywear. If you are a woman, chances are you own a maxi dress of the loud or ditsy print or colour block variety. Yes, endless harassment from magazines and photos of celebs in LA happily frolicking in their maxis have brainwashed you into believing that these sacks will make your life better.

When this trend first emerged, I had every faith that even the most obedient jegging-clad fashion cyborgs would tweak that this was just another conspiracy from the fashion industry. Apparently this amazing invention flatters all shapes, sizes, ages and styles. And yes, Alexa Chung was born well dressed. I believe there are a number of key reasons why you can't let go. It gives you the opportunity to accessorise till dawn with tan belts and trilbies and bangles. You don't even need to have your legs waxed. And it "hides" those wobbly bits. The truth is, 99% of the time they are sloppy and unimaginative, and makes the wearer look wider and shorter. Just like a Christmas tree.

Take these examples of maxi vs minis




Alessandra Ambrosio; Eva Mendes ; Jessica Alba


So the time has come to let them go. And if I haven't convinced you yet...


Alexandra Burke in Dolce & Gabbana


Case closed.

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